On-demand TV is a service where the user chooses when and what he or she wishes to watch from a catalogue of programmes. On-demand TV is covered by the Radio and Television Act and must therefore be registered with us.
How to define on-demand TV
For your service to be defined as on-demand TV, it must meet the following criteria:
The service is Swedish
The provider must be established in Sweden. The headquarters must be located in Sweden and editorial decisions must be made here. In the event that both the headquarters and editorial office are not located in Sweden, it is the location where the majority of the staff work that is the determining factor.
The TV programmes are offered as a specific service
- Programmes offered from a catalogue of TV programmes constitute a specific service.
- The service must be open to all who wish to take part. A service is considered open even if payment or a particular internet connection is required. A service that is only available to a limited number of users, such as on an intranet, is not considered on-demand TV on the other hand.
- There must be some form of economic activity relating to the service. It does not, however, need to be profit-driven or financed by advertising to be considered on-demand TV.
- The service supplier must also be editorially responsible for the contents. If the users themselves have produced the content, the service is not considered on-demand TV.
The service is similar to TV
- The service must include TV programmes, i.e. programmes that primarily consist of moving images with or without sound. A characteristic of TV programmes is that they are broadcast for entertainment, educational or informational purposes. Examples include films, dramatic productions, documentaries and news programmes.
- The provider must offer the service via an electronic communications network and the main purpose must be to offer TV programmes.
- Services that only have a few programmes to illustrate other content are not considered on-demand TV.
The user decides when to start the TV programme
It should be the user and not the broadcaster that decides when the TV programme shall start. Otherwise, it is considered a regular TV broadcast and not on-demand TV. The user should have the option of choosing from a catalogue of TV programmes.
Information about the provider
It should be clearly stated on the website who is responsible for the service. Contact information should be specified as well as the fact that the Swedish Press and Broadcasting Authority and the Consumer Ombudsman oversee the on-demand service.